HOW THE FAIR IS INTRODUCED

Potential Participants Brochure

It is sent to 3000 domestic firms. It includes informations of location of the exhibition,  date of the exhibition, the size of the exhibition, production groups, participant countries, results of the last years visitors.

 

Potential Visitors Brochure

It is sent to 65000 target firms. The aim is making the exhibition being in the news and generating demand. It inform the target group about the scope of the fair. 

 

Exhibition Invitation of Domestic Firms

It is sent two pieces to each target audience of 65 thousand companies in 81 provinces.

To make participants to be able to send invitation to their customers, any number of invitations with poster will be sent to them.

It is sent thirty pieces to thousand large firms' managerial, manufacture and purchase units (together with special invitation letter ).

It is sent 100  invitation cards and 2 sheets of banner to the  Chambers of Industry , Chambers of Commerce ,Profesion Chambers of  Organized Industrial Zones, Associations , Exporter Unions , Commercial Attachés in TURKEY

 

English Brochure of Potential participants

It is sent to 6000 potential participant foreign companies .It provides information about the fair's location, the date, scope, size, product groups, the results of the previous year visitors, participating countries.

 

English Brochure of Potential visitors

It provides information about the fair's location, the date, scope, size, product groups, participating countries and there is a free visit form. It is sent by mail to the average of 38 thousand target  audience  companies in 93 countries .In addition it is sent to in any number of to  patricipants for which participants could send to thier customers abroad.It is a drawing operation  by entering into the agenda of the abroad target audience . Audiences are attracted to fair by this way.

 

Abroad Fair Invitations 

by mail to the average of 38 thousand target  audience  companies in 93 countries 

 

Fax Send in English and Turkish to the Potential Visitors

Faxes are sent both in Turkish and English to  65 thousand companies in 81 provinces In TURKEY and  to the average of 38 thousand target  audience  companies in 93 countries abroad.

 

Turkish E-Newsletter Send In Internet Environment  

It is sent monthly to the target audience in Domestic mail bank .It is sent to Approximately 100 thousand corporate customers' e-mail addresses.The purpose is to remind fair and ensure that fair remains on the agenda  

 

English E-Newsletter Send In Internet Environment  

It is sent monthly to the target audience in Foreign  mail bank .It is sent to Approximately 150 thousand corporate customers' e-mail addresses.The purpose is to remind fair and ensure that fair remains on the agenda  

 

Publicity with Mass Media

  • Google Adwords Search Network Advertising  : It is started two months before the fair
  • Google Adwords Display Advertisiments : It is started two months before the fair
  • Advertising  and  relevant News in Televisions and Radio : It is started two weeks before the fair
  • Web News  : Fair news  Publication in Several web news  sites and industry portals
  • Outdoor Advertisiments : It is started two weeks before the fair. Megalight, Billboard, Poster ve Banner works.Hanging  400 banners  at industrial zones ,airport routes  , important junctions and industrial districts of  İstanbul , Bursa , Kocaeli  and Ankara
  • Continuous Promotion  in Plastic & Packaging Technology Magazine and Websites 
  • Fair advertisiments are published in sectoral journals : Advertisiments are published a year before the fair
  • Bringing Visitor Delegations with buses : Yağmur fair organizes bus services in industrial developed provinces to draw investor companies. Organizations held in cooperation with  Chambers of Industry, Chambers of Commerce, KOSGEB Directorates , provides industrialists delegations to meet with fair particiators. Bus organizations' announcement are made with  ​​the Special fair newspapers which  sent to 65 thousand target audience  company during the year ,thus  applications of industrialists who have periodical demand, are accepted

 

Introduction With the of Institutions at home and abroad

Brochures and fair program are sent to all trade consultancies and trade  counsellors via e-mail and post

Document including brochures and fair program  are sent to Chambers of Industry , Chambers of Commerce ,sectoral associations ,Organized Industrial Zone Directorates of 81 provinces in Turkey.It is aimed to introduce the fair to its' members via internet and fax

Invitations , banners and posters are sent to Chambers of Industry , Chambers of Commerce ,sectoral associations ,Organized Industrial Zone Directorates of 81 provinces in Turkey